international sales meeting

Every 5 years, all David's Bridal store managers hold a conference in Las Vegas to encourage, educate, and inspire. I was asked to create an overall brand for the meeting and to roll out a suite of cohesive materials to be given to each attendee.

Art Director: Gilbert Garcia


Each guest was given a booklet that acted as a guide to the conference. It contained schedules and information about the events, but also summarized all of the lectures and presentations throughout. It would then also act as a handy reference upon returning home.