sara tea shop

Sara Tea is a punk DJ (formerly in Chicago, now based in LA) with a radio show and a sizeable online following. She decided to open an online store specializing in quirky small labels and handmade items. I helped her build a brand that fit her DIY aesthetic and personality.

Art Director: Jeff Immer

Sara Tea's advertising is solely through organic social media posts, so I was tasked with producing several each week.

 

Sara likes to inspire her followers with original sayings and quotes. "KMA PMA" is one of Sara's catchphrases. It means "kiss my ass, positive mental attitude."

A monthly newsletter for customers highlighting new products.